Finally he made the next move:
After gaining a huge daily traffic, he updated the text, the picture of the girl removed and of course a casino-banner added below the counter, and a link to an Adult Friend Finder :)
Obviously the girl in the picture is not his girlfriend. I wonder if she has any idea about it.
Here is his last post:
If anyone has any direction/ideas on how we can keep this site going please let me know. Maybe we can help some other lucky guys out. I was going to look for a job but maybe I can do something with this? Turn it into something legit? If you have any suggestions please shoot me an email ...
After all these, now it seems that the guy is trying ...
(a) to sell the traffic of his URL (i.e. by redirecting it to another site) and
(b) to make a mailing list (to use or to sell)
I guess the guy might have create more pages like this one (using variants of the same idea).