1% Rule

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1% Rule

Postby Scott McCrea » Jul 20, 2006 6:51 am

"It's an emerging rule of thumb that suggests that if you get a group of 100 people online then one will create content, 10 will "interact" with it (commenting or offering improvements) and the other 89 will just view it." LINK

Seems about right for Cavechat. The list of who's online usually shows about 10% of viewers are registered and the rest are guessts. And most registered users don't post. Interesting. I guess Cavechat is pretty normal.
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Re: 1% Rule

Postby mgmills » Jul 22, 2006 9:19 pm

Scott McCrea wrote:Seems about right for Cavechat. The list of who's online usually shows about 10% of viewers are registered and the rest are guessts. And most registered users don't post. Interesting. I guess Cavechat is pretty normal.


Wow, that is really scary . . . cavers falling into a "normal" category :tonguecheek:
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Postby graveleye » Jul 23, 2006 10:36 am

The same hold for talk radio. As I understand it, if you have a listenership of 100,000 people at any given moment, only one will actually pick up the phone and call( at any given moment).

I've found this fairly scary especially with consumer/personal finance talk shows. If only one in 100,000 call in with $80k in credit card debt, then how many others are out there that dont pick up the phone and call for help? :shock:
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Postby Wayne Harrison » Jul 23, 2006 4:31 pm

This can actually work to your advantage if you call the media to complain. In TV it's said that 1 phone call represents 10,000 people -- meaning if that person is upset over something, anthother 9,999 people were upset too, but didn't bother to call. It gives the caller a lot of clout.
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