by Teresa » Apr 25, 2006 7:48 am
Tis not a conspiracy. If something is inserted loose into a magazine which is not bound into the cover, or is more than just a 3x5 or 4x6 card stock (cannot remember which) stuck in the spine, it is required to put on the sticky things. If a mailing piece is 'bound' by folding it together, you need the sticky things. There was a big brouhaha about the subscription cards stuck into many slick magazines--the mag producers had to prove to the P.O. that the loose card inserts did not fall out at X rate.
This is for machine processing by the P.O. so that each mag or newspaper travels as a discrete piece. It also is so fewer things get smushed, torn and otherwise jammed into bulk mail handlers.
I, on the other hand, don't get my NEWS until the next month--i.e. March issue received about the 10th of April. Not the NSS' fault, but by the time we actually get the mag around here, everyone on the board has reviewed/commented/ kudoed a lot of the articles in it-- rather anticlimatic to say the least. Of course, the last name here is in the last fifth of the alphabet, so we're used to it.