Hey there Junkman, I totally agree with your observations of this discussion and surprised that Ralph wrote what he did. Maybe he's having a bad day. Ha! Anyway about it, falls less than 20' have been known to kill, so you're definitely correct! And, then there are miracle falls of over 300' where the guy has survived, so ...right on!
As for the picture of the guy being over the swimming pool, I would have to assume (Oh, oh! I know, I know!) that they're advertising for its usefulness over water situations, like the river, lake, or ocean, as a rescue tool. I can envision that working with a helicopter, so don't think the picture was the best to use, but the concept is there...I do believe.
As for the back-up on the climbing system, again, I agree with you for there could always be a back-up built into the system. On top of all this hype, which none of us have seen--I don't believe--I'm sure that the company has gone through the "ups and downs;" and the "what ifs" before putting it on the market, so...maybe someone can come up with further research and costs, which the latter, I'm sure is way out of line for most cavers. (Maybe not Dick Blentz, though. Hee hee!)