Cavechat.org

by **rockitfuse** » Dec 16, 2005 9:07 pm

Was reading the history of the Bacardi rum bat logo / trademark at their Miami airport restaurant and realized might be opportunity for caving community / NSS / environmental groups to try to get Bacardi on board to work toward conservation of bats and cave habitat. I e-mailed them something just today; doubt if I'll hear something.
Bacardi seems quite profit-oriented; more beach and urban life oriented: the ultra hip, young, affluent crowd. Doesn't mesh so well with full-on cavers or environmental issues, but you never know. They should do something environmental, and this seems like a good fit. Bats need help wherever worldwide, and Bacardi markets same. Told them cavers sometimes sip considerable hard stuff.
The bat story: the first distillery put into production by __ Bacardi ___ in Cuba was home to a colony of bats inside the tin roof. Considered a sign of good fortune, they were allowed to remain, eventually becoming the logo.
If anyone thinks this is a good idea and has contacts, ideas and experience, please pick this up and run with it.
Rockitfuse in Ohio

by **knollee** » Jan 24, 2006 4:21 pm

I think it was great that you acted on your instinct. A lot of companies these days are realizing the importance of preserving the environment and will be willing to contribute especially if they find an advertising niche for themselves. Possibly we could take some sort of survey to find out how many cavers like to drink the Bacardi products.

I for one have become well known for opening their products after a cave trip and offering it to friends. Want to collaborate on a commercial we can show to them? :kewl: